The general election is now at full throttle with the Democrat and Republican conventions behind us and the Vice Presidential candidates named. With this as the contextual reality, it is a good time to analyze how each candidate has positioned himself from a “strategy” perspective for his campaign. Revenue Storm has a saying, “Most sales campaigns are lost at the beginning of the campaign, not at the end. The salesperson just doesn’t find out until the very end."
If this is true, we do not need to wait until Election Day to know who is doing the best at strategy execution. These types of analyses make this long election sufferable, and who knows, maybe we can pick up a few insights to assist ourselves in our own sales campaigns. Click here to read a summarization of lessons learned when Revenue Storm's competitive selling principles are applied to campaign strategies.
Also, answer our four Presidential Campaign polls to the right after you read the article.
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5 comments:
Win Theme / strategy should entice emotions ..No one is taking decision based on detailed point by point analysis …Ultimately it is about human to human connections.
Strategy should give confidence and feeling about having an expertise ( for e.g if need of hour is Economy – Obama is the right person and if Security is concern – McCain is the right person )
Strategy execution with use of X / Y Gen gadgets – Youtube, blogs , social networking , texting .
To correlate to Outsourcing sales cycle –
- Whether our Win Theme is enticing clients emotions
- Whether Win Theme / Interaction demonstrate Expertise
- Can we create WOW effect with use of NexGen gadgets - Youtube, blogs , social networking , texting
Regards
sandeep
Tell lies, tell them big, tell them often. If you are caught, don't blink - tell another lie, tell it big, tell it often.
That's actually a strategy not a tactic. It is used so often by both political parties that it effectively wipes out any and all opportunity for a cerebral vetting process. Modern elections are gut reactions. McCain's campaign manager was right, this will be done on personality not issue.
There is also the issue of positioning. I find it fascinating that Obama and the media pit him against the VICE PRESIDENTIAL candidate Palin. It revolves around the key question of "experience". What does America believe qualifies a candidate for President? McCain gets to take the higher ground while Obama wrestles with the experience issue against Palin. Biden was a poor choice...he admitted that there were better choices. He isn't sticking to the win theme and his comments are making the arguement for Obama. The debates are going to clear the air for most.
lrwtbVERY interesting description.
Yes McCain surprised us all and took attention away from Obama by his nomination of Palin. The man (McCain) is a gambler!
Since the announcement the world has received a few jolts of "reality" through the crises in the financial sector. Palin might not be the Prseidential candidate but as a Vice President she would be "a heartbeat away". The forthcoming debates are going to reveal alot about the candidates. The "hype" will have died down soon and now the world is going to hear the candidates debate the key issues.
Back to sales then. In some ways Palin could be seen as an exciting new "feature". Does this feature help the customers (the electorate and those with vested interests) make the Republican offering viable? does the party think that closer scrutiny makes their offering stronger or might it be exposed as a gimmick? Whilst some people have already made up their minds between now and elction day I look forward to hearing how the various influencers speak to the undecided voters.
McCain might have taken away some of the excitement from Obama. In doing so is he risking disturbing (ie leaving people feeling worried) potential voters. Which of them is going to assure the electorate.
We'll see in early November, that's for certain.
The McCain/Palin strategy does entice emotions..emotions that are NOT going to fade. If you have not figured it out yet...this was totally brilliant move! She has created the WOW factor for even liberal women! With Palin, McCain not only Responded to Demand but Created Demand! Talk about a Political Catalyst!
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