Wednesday, April 23, 2008
How Obama has Outsold Clinton
As America’s presidential race continues to take center stage in the media, pundits are having a field day with analysis and predictions. But as is often the case, their focus is on personalities, and events. Rarely do they evaluate the candidates execution of an specific strategy. And as one sales person to another, I find this type of analysis very rewarding. Have you thought about the strategy Obama used to come from nowhere to take the lead? I have, and I came to some surprising conclusions supported by little discussed facts. Click here to read the analysis, and share your comments!
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4 comments:
Seems to me Barack out-hyped rather than out-sold Clinton.
Barack's campaign has been a case study in brand authenticity - and what happens when you try to be something you're not.
Folks in Pennsylvania figured it out.
Go McCain...
The other piece missing in the data is the 180,000+ Republicans switching over to continuing the Democrat's "chaos" to both drain resources and let them bloody each other up . . . ala Rush . . . :-)
Proof will appear by watching the number of voters who switch back to Republican before November.
--Roy C.
Something else – I think political analysts are often so absorbed in the details, they forget about the gut reaction of “new” vs. “old.” I know a lot of people in my generation (X if we must) who are excited about voting for the first time because of Barack, because of his approach. Because so far, he really does seem as genuine as a politician can be. The Democratic platforms overlap so much, they seem strangely irrelevant. So it really does come down to approach.
Now, analysts are always overestimating the number of younger people who will turn out, but I believe for once Xers will turn out more than before because, at least so far, it looks like we’ll get to vote FOR someone, not just against. Sure, his halo was knocked off, but that was inevitable. He still embodies the hope we cynical Xers crave. We’ve seen Hillary; been there, seen her husband do that. Bill’s 90’s sheen is long gone. Even though his Arsenio sax playing was corny, we still dug it back when he was about hope too. But if he picked up his sax for us now, we’d say, “Dude, just put it away.” Like the vast difference between cool, confident jazz sax and screeching, whiny sax, Bill and Hill are just plain annoying as they seem to only address the old pain.
Since ancient Greece, the older generation has been recording complaints about the next one coming up. Not enough reverence and so on. As you Boomers know, you were notoriously irreverent. So, Boomer observers can blame consumerism, MTV, technology, short attention spans, and much more for our lack of interest in Billary, but it really does come down to a fresh face who might bring real ideas and insight to make a new American dream come true, even for masters of cynicism like us. For the pro-Barack Xers, it’s about hope; it’s about gain.
Amazing co-relation. I agree. Obama made compelling reason for voters to think about him..Regards
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