Every day, in front of millions of onlookers, a highly competitive and public sales campaign is being waged in front of our eyes. The political campaigns for the Presidency of the United States of America invite those of us who love the profession of “selling” to analyze every move of the candidates in light of Best Practices and Methods of proven sales techniques. Their public activities serve as an academic smorgasbord of sales strategies, tactics and counter-tactics deserving analysis and comment. Those desiring to engage in a public discussion on their tantalizing moves are invited to comment on the most recent Revenue Storm "Coaching Moment" analyzing the Barack and Hillary campaigns.
Remember, the purpose of the blog is not to advance a specific candidate, but to discuss and learn from the degree of effectiveness of their “sales” campaign activities. It is NOT a matter of who is the best candidate but who is executing the best sales campaign. Your thoughts?
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7 comments:
I was listening to Barack even before he 'spent' Oprah's currency but it definitely gave him a well needed push. The momentum he has gained these last few weeks is amazing. I think she was able to 'capture' some voters for him that were not necessarily looking to 'buy'. Thanks for the great article!
Barak anticipated his competitors likely strategy, the jibe that he was "inexperienced" was intended to create uncertainty and doubt about his viability. Barak, however, turned this into a unique differentiator .... he AGREED saying that "Washington hasn't had a chance to taint him !"
This had the effect of having people pause for thought. How many previous candidates have brought their cronies in?
This is entirely consistent with his proposition that he stands for change.
I wonder how many yound voters will be attracted by his stance?
(from London)
Let's not underestimate the "inexperienced" strategy, the motivation was to cast reasonable doubt. Given the recent Barak's recent surge, you will see the "inexperienced" strategy weaved into critical function deficiencies. For example, does Barak have the experience needed to manage a very rankous Washington? How effective will he be in passing his policies? A seasoned candidate understands how to navigate the party lines. As in a court of law, the ploy was to cast a reasonable doubt and then create an undertow of pending ineptness (a leader with no power).
Political Campaigns for US Presidential election 2008 , as analyzed by LaVon Koerner , RS is very appropriate and brings out dialogs, control of presentation and debate motions , traction and momentum as we evident in Sales cycle. I also think that Presidential candidates have to present a clean image and integrity besides all other skills of Leadership. When a candidate is standing for presidency , he /she need to have those two elements that cannot be covered by any amount of jugglary and flushing funds of money. Young and old electorates do a lot of thinking before exercising franchises.
Hillary as a Democrat Presidential candidate is seen as a former First Lady ( wife of former President Bill Clinton). It is an extension of the same legacy. Bill could support Hillary but cannot win Presidency for her.
Barack has taken Winfrey Oprah's support to attract eye-balls of voters and succeeded in outwitting Hillary camp. Oprah is noncontroversial icon by her own rights. She is nonpolitical and delivered her message simply by her presence. It is a commendable act of allegiance to Barack.
In contrast to Democrat candidates, Republicans are far more polarized and out come of election in November ,2008 will be interesting to watch.
Senator Obama's tactic of directing the conversation to "change" also plays well in the minds of Democratic Party leaders (and presumably superdelegates) who are attempting to discern which candidate is most likely to win against the Republican front-runner, John McCain--who is certainly not a person who brings to mind change.
Likewise, Senator McCain is working to change the dialog in the Republican race away from issues (in which Governor Huckabee has reasonable debate points), and onto unity for the sake of beginning the campaign against the Democrats early. In other words, rather than discussing the points in which they disagree, he's attempting to convince Republican primary voters that they should ignore any preference they might have for Huckabee to support the greater issue of defeating the Democrats.
However qualified they might be for the office, both men are showing sales savvy.
This presidential race IS a sales campaign. The biggest one ever.
Each time I watch one of the debates, I see a scripted bake-off, just like the ones vendors are forced to go through to win sales opportunities. The candidates struggle to articulate their unique differentiators, but in that venue, it’s tough. So they attempt to answer questions that weren’t asked, leaving their audiences detached and even resentful. Sales people often do the same, desperate to have their unique selling points adopted as new decision criteria by their prospects. Sometimes it works, sometimes it doesn’t.
Watching this campaign from a sales strategy viewpoint is a real education--we're seeing things from the buyer's side for a change. That's quite different for those of us who are sellers.
What on earth brought on such a shift in favour of Hillary? When there is demand to capture, shouldn't one capture it before creating new demand? That's exactly what she did. Now she is creating new demand among the ones who thought they knew what they needed to buy. They bought the underdog. But can he deliver? When push comes to shove in Washington, you don't get very far by being virtous, charming and full of integrity. The established networks rip you to shreds. Hillary has been there and has learned from not building relationships. I believe that in this most crucial of times she calls in favors and uses the leverage that only an excellent and proven fulfillment professional can rely on.
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