Presidential Campaign Analysis

The general election is now at full throttle with the Democrat and Republican conventions behind us and the Vice Presidential candidates named. With this as the contextual reality, it is a good time to analyze how each candidate has positioned himself from a “strategy” perspective for his campaign. Revenue Storm has a saying, “Most sales campaigns are lost at the beginning of the campaign, not at the end. The salesperson just doesn’t find out until the very end."

If this is true, we do not need to wait until Election Day to know who is doing the best at strategy execution. These types of analyses make this long election sufferable, and who knows, maybe we can pick up a few insights to assist ourselves in our own sales campaigns. Click here to read a summarization of lessons learned when Revenue Storm's competitive selling principles are applied to campaign strategies.

Also, answer our four Presidential Campaign polls to the right after you read the article.