We all know that political campaigns can turn ugly, just like some sales campaigns. But where do they cross the line from being a healthy Power Struggle into a unhealthy Power Play? What are the rules of engagement in a political contest or in a Sales contest when we are up against some aggressive competitors? Is all fair in love and war? Or, are there some rules for trying to “best” your competitor? My Political Analysis #3 deals with some of these questions in a manner that we sales people can learn from the current Presidential election. If you have not read the two previous analyses, here are links to Analysis #1 and Analysis #2.
Selling politically is a very sensitive subject. Revenue Storm believes it is an essential component to selling. We believe the day you step into your clients environment, you knowingly or unknowingly become part of their ongoing political activities. Plus the more you understand it, the more you can take advantage of it while avoiding being ignorantly “sucked into” it becoming a defenseless political ping-pong ball batted about by a much more savvy competitor.
Give us your thoughts on this subject, or the article as to who is “fighting dirty” in this election. Take the poll and register your opinions.
Tuesday, May 13, 2008
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